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Digital Marketing Topic and Tutorial

By ukmodak | April 7th 2024 03:37:29 AM | viewed 79 times

Digital Marketing Pre Preparation
1. Digital Marketing Landscape
  - Global
    1. List of 15 Frelance Website
      1. Upwork
      2. Fiverr
      3. Freelancer
      4. Textbroker
      5. Guru
      6. Peopleperhour
      7. Toptal
      8. Simply Hired
      9. Flexjobs
      10. CloudPeeps
      11. Hubstaff
      12. Media Bisto
      13. Crowsource
      14. Linkedin Profinder
      15. Frelance Writing Gigs
  - Bangladesh
    1. Jobportal
      1. Bikroy/jobs(https://bikroy.com/en/ads/bangladesh/jobs)
      2. Bdjos(https://www.bdjobs.com/)
      3. LinkedIN(https://www.linkedin.com/jobs/)
      4. Google Search(https://docs.google.com/document/d/1qIG_zKPllsnvmKdKhqBvTCupTTadruSX/edit)
2. Digital marketing statistics in Bangladesh and Globally
3. Key thing to understand digital marketing
  1. Marketing(https://www.sba.gov/business-guide/manage-your-business/marketing-sales)
  2. Business
  3. Target Audience
  4. Customer pain point(https://www.commbox.io/the-complete-guide-to-customer-pain-points/)
4. Essential skills all digital marketing hires must have
5. The necessary tools for digital marketing(https://startupnation.com/grow-your-business/best-free-digital-marketing-tools/)
  1. Project Manaement and Collaborate-Trello
  2. Website Performance Management-Smylelytics
  3. Customer Relationship Manaement- HubSpot CRM
  4. Email Marketing -MailChimp/MailJet
  5. Blog Topic Research -- Answer The Public
  6. Local Search Listing Management-Moz Local[google analytics]
  7. Review and Feedback--WhiteSpark Review,HandDout Generator
  8. Social Media Marketing-Hootsuite
  9. File Storage and collaboration-G Suite
  10. Spelling and Basic Grammer Check-Grammarly
6. Types of Digital Marketing
  - Content Marketing
  - Search Engine Optimization(SEO)--target
  - Search Engine Marketing(SEM)--target
  - Social Media Marketing(SMM)--target
  - Pay Per Click Advertisement(PPC)--target
  - Affiliate Marketing --target
    1. Bdshop
    2. Baggdum.com
    3. Daraz
  - Email Marketing --target
  - Instance Messaging Marketing --target
  - Audio Advertisement
  - Influencer Marketing
  - Mobile Marketing/App Marketing
  - Video Marketing --target
Digital Content (Text, Image and Video making)
- Content Creation for digital marketing
  1. The way i make content
    1. Graphic Design
      1. Canva-www.canva.com(for design)/freepik(for design)/pinterest(for ideas)/instagram(for ideas)
      2. Photoshop
    2. Video Editing
      1. Sony Vegas Pro
      2. filmora
      3. adobe premium pro
  2. Content Making Resource
    1. Facebook content type
      1. 20% sales post+80% product post
      2. Type of content
        
        Facebook Content Size
        
        Images
        
        1:1(1200:12000)
        
        16:9(Horizon)(1920:1080)
        
        9:16(Vertical)(1080:1920)
        
        Video
        
        Square
        
        Vertical
        
        Horizontal
        
        Gifs
        
        360 Image
        
        360 Video
        
        Polls
        
        Shop
    2. Facebook content Idea
      1. content ideas from canva
      2. Celebration days
      3. Canva-www.canva.com(for design)/freepik(for design)/pinterest(for ideas)/instagram(for ideas)
      4. Ideas from Competitor
      5. Youtube
    3. 12 tools to create digital content
      1. https://www.antevenio.com/usa/12-tools-to-create-digital-content/
        
        Canva -- Canva is one of the most used tools to create digital content. Its powerful system allows the creation of all types of images.
        
        Evernote -- Evernote is the digital platform that works as a notepad. You can make any type of content to work on it or to be accessed at a later time. Evernote transforms whatever you want in a note. Also, it offers the possibility of being the best reminder for the tasks to do.
        
        Fotojet -- Fotojet is an app that allows the conversion of images in works of art. It’s a tool to create fulfilling digital content. It offers the possibility to edit pictures, design graphics and to create picture collages
        
        Google Drive-Google Drive is a very powerful Google Tool, that allows the access to your documents in any space. Drive is one of the biggest storage folders and digital document creator in the web.
        
        Infogram -- One of the most appreciated types of content is a good graphic to explain data. Infogram is really attractive data posting tool. Showing visual data, is something companies need to tell a story. And the users ask for it and appreciate this.
        
        Landing Optimizer -- The professional landing page generator software by MDirector is in charge of making the creation of your landing pages easier. A well-designed landing page with set goals, is the most efficient tool to get conversions
        
        Piktochart -- Create infographics is one of the most interesting ways to summarize text content in picture form. Piktochart is an ideal tool to give your site, content in the form of infographics. With this tool, you’ll be able to create pictures that offer content, inform and provide a visual capacity in your web environment.
        
        Slideshare -- Slideshows are one of the most useful and visual resources. Many companies and users, take advantage of the slideshows to present their products and services. Slideshare, which became part of the Linkedin ecosystem many years ago, gives everyone the chance to create digital slideshows about almost any type of content
        
        Email marketing software by MDirector -- A good email marketing strategy can’t be done without an adequate email platform. MDirector gives at your disposition this software for you to be able to configure your email marketing campaigns and to reach your clients in the best possible way. Get new leads, convert the ones you already have and take care of your brand’s image with an email marketing strategy you have never used before.
        
        Storify -- Storify is an ideal tool to create campaigns with hashtag content, live blogging, Q&A or breaking news. This tool allows a real-time collaboration between different users. Helps many editors to update and create at the same time, different stories from anywhere and at any time.
        
        Thinglink -- With Thinglink you can create videos, images, and 360º/VR. This tool adds three editors so you can create intuitive and interactive content.
        
        Videolean -- Videolean is another tool to create digital content in a digital video format. It offers one of the easiest and accessible ways to create professional videos.
    4. 12 awesome digital content creation tools
      1. https://www.outbrain.com/blog/12-awesome-digital-content-creation-tools/
        
        GIPHY -- With GIPHY, access hundreds of thousands of available GIFs ready for repurposing, or create your own to showcase products, features, and tutorials. Simply upload a series of pictures, add some text, and voila:
        
        SurveyMonkey --
        
        Piggy --
        
        Snappa --
        
        Wideo --
        
        Venngage --
        
        Meme Generator --
        
        Gamefroot --
        
        NoNotes.com --
        
        Checklist --
        
        Designspiration --
        
        PhraseGenerator --
    5. Free Stock Images
      1. freepik -- copyright free images
      2. istock -- copyright free images
      3. pixels -- copyright free images
      4. pixabay -- copyright free images
      5. unsplash -- copyright free images
      6. stocksnap -- copyright free images
      7. gratisography -- copyright free images
      8. negetivespace -- copyright free images
      9. isorepublic -- copyright free images
      10. picjumbo -- copyright free images
      11. pond5 -- copyright free images
    6. Check an Image's Copyright
      1. tineye -- check is copyright ?
    7. 5 step to design in photoshop
      1. step 1:background images
      2. step 2:main images
      3. step 3:logo
      4. step 4:text
      5. step 5:text colo, size
    8. Online software for explainer video
    9. Video Editing
    10. Sony Vegas Pro
Landing Page Creation and SEO
1. Build a solid platform(website)
  1. Benefit of havin a wesite
    1. Online presence 24/7
    2. Information Exchange
    3. Reliaility
    4. It cut costs
    5. Market Expansion
    6. Consumer Insight
    7. Advertising
    8. Customer Service Online
    9. Grouth Opportunity
    10. Customer Data Tracking
  2. How can i build a website
    - Different type of website
      1. Informational Website
      2. Brochur/catelogue wesite
      3. eCommerce wesite
      4. Blogs
      5. Personal/Portfolio wesite
      6. Social Media/Networking website
      7. Photo Sharing Websites
      8. Mobile Device Website
      9. Magazine Website
      10. Landing Page Wesites
2. SEO for anyone
  1. Paid SEO on google
  2. Organic SEO on google
    1. On page SEO
      1. White Hat SEO
      2. Black Hat SEO
      3. Gray Hat SEO
    2. Off Page SEO
      1. White Hat SEO
      2. Black Hat SEO
      3. Gray Hat SEO
    3. On page SEO details
      1. Page title / Meta Tag
      2. Meta Description
      3. Meta Tag/Meta Keyword
      4. URL Structure
      5. Body Tag(h1...h5)
      6. Keyword Density
      7. Internal Linking
      8. Image SEO
      9. Site Design and css, html validation
      10. css id tag optimization
    4. Off page SEO details
      1. Search Engine Submission
      2. Link Building
      3. Meta Tag/Meta Keyword
      4. Social Bookmarking Submission
      5. Directory Submission
      6. Article Submission
      7. Blog Submission
      8. Forum and comment posting
      9. Infographics
      10. Video Marketing
      11. no sparm link cheeck
      12. no back track link cheeck
      13. website first loading checkin(3-5 seconds)
        
        Google page Speed insight
        
        Website Responsive test.com
        
        Goole search Console
        
        Google Treands
        
        Yoast SEO
      14. adding video with in content
Paid Promotion of Social Media
Earn Money with Digital Marketing

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